Daily Archives: May 7, 2009

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The Honest Affiliate

Rules and Guidelines: to be the “Best You Can” as the “Honest Affiliate”.

So often I see the issues that surround the complaints of what could be great prospects on purchases from our online buyers.
It is a crying shame that we as affiliates can get our names smudged from those that have been not so honest about what they are doing out there.

Look, I know it gets a bit tough at times in this field. I mean, there is just so much to do and only so many hours in the day to complete all the tasks required to make the sale.

The issue is that the tactics that some have used just to make a few bucks are sad at best. Don’t get me wrong; there are tactics, strategic planning, launch strategies, email campaigns and other various models we all must follow to get the marketing for our partners out to the masses. However, when you skirt your way to the money, it is just as bad a stealing.

It may not be that it is even done on purpose in many cases but it does happen.
Here are some great guidelines and personal rules you can go by to keep yourself positioned as the honest affiliate!

Rule #1:
Never Spam Anyone On Purpose!

Rule #2:
Make Sure You Have an UNSUBSCRIBE link on your emails to your email list.

Rule #3:
If You Copy Email Text From Your Partners, READ THEM CAREFULLY! In some cases the content will have a line that states: “I just bought this program myself and love it” or “I have been using this program and it is the best”
It’s fine and good to keep that in there but only if you have actually been using it. Other wise you are miss leading the buyer.

One great way to overcome this obstacle is to put your own text in that portion of the pre-written content. Something along the lines of “ This is an incredible program, I have been following what these guys are doing and think they have nailed it on this one!”

Most likely you have been following them by reading up on them, knowing what the program does and so forth. You now are not putting yourself in a situation to get the TAR and FEATHER from your subscribers if the program they purchase is not all it is cracked up to be.

Guidelines:
Create a “policies and procedures” model for your business.
If you are in this for the long haul and are serious about making this your business, then you need to treat it like one.
Create honest copy in your campaigns.
If something looks cheesy to you, really think about it before sending it out.
Choose wisely while shopping the market place. There are some fly by nighters out there.
Keep yourself focused on a few campaigns at a time and focus on them until you have decided weather or not they are working for you.

Think about what it is you are trying to accomplish with each campaign.

Always remember, people can see through B.S. all day long.
Practice being as honest at you can on a daily basis and incorporate this into you company policy.
Yes, that is where that saying comes from.

“Honesty Is Your Best Policy”

Have A Productive Day!
Rhonda Giarraffa